Ads are funny...

I love most kinds of advertising...especially bad advertising. However, I positively despise mediocre ads. You know, ads that don't even pretend to be compelling or humorous. They're kind of like your fat uncle Wayne who sits at home and collects diability...no shamefullness, no hopes of something more...just there, just one hair below "evident." You know what else I don't like? That whole Jesus Footprints story/poster/framed nick-nack thing. If I need to be carried, I'll buzz Medic-Alert. Spiritual healing and renewal...now there's a job for JC! Metaphoricals aside, I think even JC takes offense to this beach-going distillation of his ultimate role in Christianity: "You mean I walked through the desert, battled Satan and conquered death for this whole beach schpiel. Oh, hell no!"

But anyway, back to ads. Using logic (a dangerous tool, indeed!), my distaste for mediocrity would mean I hate 99% of what I do. Luckily, I have found a loop hole. It is called "aspiration." And "aspiration" has a friend called "binge drinking." We'll leave it at that.

This posting on McSweeney's is a good take on most pharmaceutical advertising. Did I mention that I love most kinds of advertising?